(continued from part one)

Joel Johnson:

Apple Music Event Liveblog (Part 2 of 2)


10:50 am ON Sep 1 2010

Jason Chen:
iTunes 10 is available today. Free download.
10:51 am ON Sep 1 2010

ccmascari:
iTunes 10 Brings a Built-In Music Social NetworkREAD NOW
10:51 am ON Sep 1 2010

Jason Chen:
One more thing.
10:51 am ON Sep 1 2010

Apple Music Event Liveblog (Part 2 of 2)


10:51 am ON Sep 1 2010

Jason Chen:
"Actually, it's one more hobby." That means AppleTV.
10:51 am ON Sep 1 2010

Jason Chen:
Apple introduced AppleTV in September 2006. "We've sold a lot of them but it's never been a huge hit. But neither has any competitor product."
10:51 am ON Sep 1 2010

Apple Music Event Liveblog (Part 2 of 2)


10:52 am ON Sep 1 2010

Jason Chen:
What did Apple learn about AppleTV in the last four years? The number one thing users want is Hollywood movies & TV shows whenever they want them.
10:52 am ON Sep 1 2010

Jason Chen:
They want everything in HD.
10:52 am ON Sep 1 2010

Jason Chen:
They want lower prices for content. They don't want a computer on their TV.
10:52 am ON Sep 1 2010

Jason Chen:
"This is a hard one for people in the computer industry to understand. But it's easy for consumers to understand."
10:53 am ON Sep 1 2010

Jason Chen:
They don't want to manage storage.
10:53 am ON Sep 1 2010

Jason Chen:
And they don't want to sync to a computer.
10:53 am ON Sep 1 2010

Jason Chen:
They want it silent, cool and small.
10:53 am ON Sep 1 2010

Jason Chen:
So the new AppleTV: a black box that's 1/4 the size of the old one.
10:54 am ON Sep 1 2010

Apple Music Event Liveblog (Part 2 of 2)


10:54 am ON Sep 1 2010

Jason Chen:
You can hold it in the palm of your hand. Jobs just picked one up and waved it around.
10:54 am ON Sep 1 2010

Apple Music Event Liveblog (Part 2 of 2)


10:54 am ON Sep 1 2010

Jason Chen:
It has the power supply built in, an HDMi port and an Ethernet port as well as 802.11n Wi-Fi.
10:55 am ON Sep 1 2010

Jason Chen:
You plug in the cables, power and HDMI, and comes with an aluminum remote.
10:55 am ON Sep 1 2010

Apple Music Event Liveblog (Part 2 of 2)


10:55 am ON Sep 1 2010

Jason Chen:
It's all HD. They've gone to all rentals, so there's no purchases on AppleTV. You rent everything.
10:55 am ON Sep 1 2010

Apple Music Event Liveblog (Part 2 of 2)


10:56 am ON Sep 1 2010

Jason Chen:
There's no storage problem because you just rent them. All streaming. "The rental prices are still so inexpensive you can watch it multiple times and it's cheaper than buying.
10:56 am ON Sep 1 2010

Jason Chen:
You stream content from your computer. No syncing.
10:56 am ON Sep 1 2010

Jason Chen:
What about content for this thing?
10:56 am ON Sep 1 2010

Apple Music Event Liveblog (Part 2 of 2)


10:56 am ON Sep 1 2010

Jason Chen:
iTunes will rent first-run HD movies for $4.99 the day and date they come out on DVD.
10:57 am ON Sep 1 2010

Apple Music Event Liveblog (Part 2 of 2)


10:57 am ON Sep 1 2010

Jason Chen:
To buy TV shows, it used to be $2.99 to buy them. To rent them, it'll be 99 cents.
10:57 am ON Sep 1 2010

Jason Chen:
"Remember, these are commercial free as well. Which is nice."
10:57 am ON Sep 1 2010

Apple Music Event Liveblog (Part 2 of 2)


10:57 am ON Sep 1 2010

Jason Chen:
They've got ABC and Fox shows because the other studios didn't want to commit. But Jobs thinks they will "see the light" soon.
10:58 am ON Sep 1 2010

Jason Chen:
If you're a Netflix subscriber, you can get Netflix streaming on AppleTV as well.
10:58 am ON Sep 1 2010

Apple Music Event Liveblog (Part 2 of 2)


10:58 am ON Sep 1 2010

Jason Chen:
You can also watch YouTube, stream photos off of Flickr, and stream photos and video off mobileme.
10:58 am ON Sep 1 2010

Jason Chen:
Of course you can stream photos and videos and music off your local computer.
10:58 am ON Sep 1 2010

Apple Music Event Liveblog (Part 2 of 2)


10:59 am ON Sep 1 2010

Jason Chen:
Jobs is showing how to browse around AppleTV to find movies and TV shows to rent.
10:59 am ON Sep 1 2010

Apple Music Event Liveblog (Part 2 of 2)


10:59 am ON Sep 1 2010

Jason Chen:
While he's doing that, I want to say congratulations to Wilson Rothman and his wife on the new baby. Congrats sir!
11:00 am ON Sep 1 2010

Apple Music Event Liveblog (Part 2 of 2)


11:00 am ON Sep 1 2010

Jason Chen:
The general UI layout is essentially the same style as the current AppleTV. No drastic change there.
11:00 am ON Sep 1 2010

Jason Chen:
Now a demo of the new Apple TV.
11:01 am ON Sep 1 2010

ccmascari:
The New Apple TVREAD NOW
11:02 am ON Sep 1 2010

Jason Chen:
There are customer reviews and Rotten Tomato reviews of content you can see before you rent it, to avoid watching stinkers.
11:02 am ON Sep 1 2010

Jason Chen:
Once you start the rental process, the Apple TV will queue up content and will tell you when it's ready to start watching. So there is SOME local storage for stream queuing purposes, even if you cant' directly access it for your own stuff. There's gotta be enough to hold an entire movie from start to stop if you want to jump around inside of a film. Re-streaming wouldn't make sense.
11:03 am ON Sep 1 2010

Jason Chen:
For shows that you flag as your favorites, each show will show up in your list and have a badge on them showing new episodes that you haven't watched.
11:04 am ON Sep 1 2010

Apple Music Event Liveblog (Part 2 of 2)


11:04 am ON Sep 1 2010

Jason Chen:
And now Jobs demonstrates Netflix.
11:04 am ON Sep 1 2010

Apple Music Event Liveblog (Part 2 of 2)


11:05 am ON Sep 1 2010

Jason Chen:
"This is by far the best implementation of Netflix too." *applause and laughter*
11:05 am ON Sep 1 2010

Apple Music Event Liveblog (Part 2 of 2)


11:05 am ON Sep 1 2010

Jason Chen:
Now he's demonstrating a slideshow. Viewing slideshows seems like the one thing that every single Apple device can do, as long as it has a screen.
11:06 am ON Sep 1 2010

Apple Music Event Liveblog (Part 2 of 2)


11:06 am ON Sep 1 2010

Jason Chen:
NOW, what else can you do? An iPad is on screen! I wonder.
11:06 am ON Sep 1 2010

Jason Chen:
One of the things they can do with AirPlay is streaming content from an iOS device to Apple TV.
11:06 am ON Sep 1 2010

Apple Music Event Liveblog (Part 2 of 2)


11:07 am ON Sep 1 2010

Jason Chen:
He's queuing Up on the iPad. When he's playing Up, he can push the button to stream to Apple TV, and it will shoot the movie over Wi-Fi onto your TV.
11:07 am ON Sep 1 2010

Jason Chen:
If you have photos on your iPhone that you just shot, you can come home and do an instant slideshow by streaming it to your Apple TV.
11:08 am ON Sep 1 2010

Jason Chen:
Apple has content on iTunes in six countries, and will have more countries coming later this year.
11:08 am ON Sep 1 2010

Jason Chen:
Price: $229.
11:08 am ON Sep 1 2010

Jason Chen:
Sorry, that's the old price. The new price is $99.
11:08 am ON Sep 1 2010

ccmascari:
You Can Rent iTunes TV Shows for $1 and Movies for $READ NOW
11:08 am ON Sep 1 2010

Apple Music Event Liveblog (Part 2 of 2)


11:09 am ON Sep 1 2010

Jason Chen:
The new Apple TV is available later this month, in about four weeks. (That's pushing the boundaries of "later this month", since this is the first of the month.)
11:09 am ON Sep 1 2010

Jason Chen:
Again, the price is $99. Sorry for the gun-jumping there.
11:09 am ON Sep 1 2010

ccmascari:
Updated: The New Apple TVREAD NOW
11:09 am ON Sep 1 2010

Jason Chen:
Jobs is going through the announcements today. New iPod nano that is tiny and has multitouch, a shuffle with buttons, an updated iPod touch with FaceTime and cameras, and the smaller, better and cheaper Apple TV.
11:10 am ON Sep 1 2010

Update: The New Multitouch iPod NanoREAD NOW
11:10 am ON Sep 1 2010

ccmascari:
Update: The Complete Guide to the New iPod TouchREAD NOW
11:11 am ON Sep 1 2010

Jason Chen:
The new iTunes 10 with Ping. And iOS 4.2 with HDR photos, Game Center and more. (Still no manual white balance in iOS 4.2?)
11:11 am ON Sep 1 2010

ccmascari:
iTunes 10 Brings a Built-In Music Social NetworkREAD NOW
11:12 am ON Sep 1 2010

Jason Chen:
And now the musical guest.
11:12 am ON Sep 1 2010

Jason Chen:
"We're asking one of our favorite musical artists to perform."
11:12 am ON Sep 1 2010

Apple Music Event Liveblog (Part 2 of 2)


11:12 am ON Sep 1 2010

Jason Chen:
"This group has had four albums out so far, and sold over 50 million albums worldwide." It's Coldplay.
11:12 am ON Sep 1 2010

Apple Music Event Liveblog (Part 2 of 2)


11:13 am ON Sep 1 2010

ccmascari:
All the Cool New Stuff From Apple TodayREAD NOW
11:13 am ON Sep 1 2010

Jason Chen:
And here is Chris Martin.
11:13 am ON Sep 1 2010

Jason Chen:
(Way better than Jack Johnson if you ask me.)
11:13 am ON Sep 1 2010

Jason Chen:
Chris Martin: "I don't have any new products to reveal. I wish the rest of the band were here, but they were too lazy."
11:14 am ON Sep 1 2010

Jason Chen:
"I'll just play one song, and if you feel like another one, I'll play another one, and then keep going until you feel like lunch."
11:14 am ON Sep 1 2010

Jason Chen:
Chris Martin is the new John Mayer.
11:14 am ON Sep 1 2010

Jason Chen:
He's playing Yellow now. Jobs probably asked him to make up songs called Red, Green, and the rest of the colors of the new iPods.
11:15 am ON Sep 1 2010

Apple Music Event Liveblog (Part 2 of 2)


11:15 am ON Sep 1 2010

Jason Chen:
If you check Craigslist you can see someone trying to trade Coldplay seats right now for a new iPad.
11:17 am ON Sep 1 2010

Jason Chen:
Chris is a story about how Apple turned a song that their label said is not a hit song into a hit song. "Which proves that your marketing people can sell anything."
11:18 am ON Sep 1 2010

Jason Chen:
He's talking about Viva la Vida.
11:19 am ON Sep 1 2010

Jason Chen:
When I was in Japan last year visiting one of their Imperial castles, I saw two Coldplay dopplegangers walking around in Coldplay outfits, just seeing the sights. True story.
11:20 am ON Sep 1 2010

Jason Chen:
One was "Chris Martin" and one was one of the other guys who nobody knows the name of.
11:20 am ON Sep 1 2010

Jason Chen:
And here's the iTunes 10 download.
11:21 am ON Sep 1 2010

Jason Chen:
It might still cough up iTunes 9.2.1 until they update the internal link though.
11:21 am ON Sep 1 2010

Jason Chen:
Martin is wandering around on stage and he's not sure what to do. "Is Steve around to tell me what to do." Jobs: "Keep going!" Martin: "I'm afraid I've played all the hits."
11:24 am ON Sep 1 2010

Jason Chen:
"This is a new song, I've been working on it, it's called COldplay 2.6. It has a lot of new features. It features 7 different kinds of chord. Even a new one that our closest rivals have no idea about. Which Jonathan Ive designed. It's the chord of i-minor. I'm just making this up! This is a song called WEdding Bells. This might be the only time it ever appears."
11:25 am ON Sep 1 2010

Jason Chen:
"It could go terribly wrong, but fuck it."
11:26 am ON Sep 1 2010

ccmascari:
All the Cool New Stuff From Apple TodREAD NOW
11:27 am ON Sep 1 2010

Jason Chen:
Chris Martin's done. Looks like the event is over. Steve Jobs thanks everyone for attending.
11:28 am ON Sep 1 2010

Jason Chen:
Thanks for reading everyone! Check the main Gizmodo page for more updates throughout the day.
11:29 am ON Sep 1 2010

ccmascari:
Apple's music event was so full of shiny gadgets and awesome news that your head might still be spinning. In case you struggled to keep up with everything or want a review, here are all the highlights: – READ NOW
11:34 am ON Sep 1 2010