Xoom's coming soon, but how is Motorola going to introduce its iPad foe to the general public? The Super Bowl, of course! And the biggest tech ad to invoke 1984 since... well... hmmm, let's see. Oh, right. Apple.
Motorola's Super Bowl spot—of which we only get to see a short clip here—doesn't share much in common with Apple's iconic Macintosh spot, but the company makes its target clear with one swipe of an ebook. The original 1984 Apple ad is one of the most memorable in tech—and advertising—history. A then-huge $1.5 million budget. Directed by Ridley Scott. And, incidentally, a Super Bowl debut. Motorola's is a bunch of people in white hoodies.
But the reference—we'll stop short of calling it an homage—is clear, and could be read as a bold statement to tech junkies. A promise that the Xoom won't just be the best Android tablet of the year, but a device that elevates our concept of what technology can be and do. That sublimates the discussion. That shatters the sameness of our day to day meanderings. That, in fact, paints Apple in the role of the mind-washing monolith it swung a hammer through 25 years ago.
Or, you know, it could just be a coincidence. [AndroidCentral]