By approving or denying every single app that lines the virtual shelves of its App Store, Apple puts itself in an interesting position: It makes itself personally responsible for every single one.
But rather than giving apps a thumbs up or thumbs down solely based on an app's technical quality-is it safe? will it steal your info? does it work well?—Apple goes a step further. Its guidelines don't allow apps to be "mean-spirited" or show gratuitous violence ("realistic images of people or animals being killed or maimed"). No boobs. In other words, there's a sense of morality to the App Store-fairly definite ideas of right and wrong. Which isn't terribly surprising, if you've heard Steve Jobs talk about offering the world "freedom from porn."