Something that's fun to do if you're a company is stick the word 4G onto something, and instantly make it awesome—like "x-treme" in the 90s. It's mostly marketing. But AT&T's Atrix 4G is about to get more of its promised, though originally crippled "4G" power with an HSUPA-enabling software update, boosting upload data speeds northward from their currently sub-3G spot.

It won't fix the issue of rampant, confusing 4G branding, but it'll at least make Atrix owners feel not so much like suckers. [BGR]