Unless this is some sort of poetic retail conceptual art, which I doubt, this is probably the most botched product display of all time.
Or maybe it's because Australian tech store Dick Smith is subject to the mysterious forces of the Southern Hemisphere? Reverse toilet-flushing and whatnot. Or, this "Unlocked Rugged Mobile" is simply bullshit, and doesn't "float on water," because it is product fraud. At least they decorated the fish tank. [Majikland via Copyranter]