Great news for Apple-loving cord-cutters: When HBO launches HBO Now, its new standalone subscription service, Apple will be its exclusive partner. You'll be able to watch after you sign up using an iOS device or Apple TV.
You won't need an Apple TV to watch it. HBO Now will also work with iPhones, iPads, and even iPod Touch. And you'll be able to access it through hbonow.com once you buy the service using an Apple product. So, for example, if you sign up on your iPhone but then you want to watch it on any old Windows laptop, that should work.
This means people with Apple products will be able to watch Game of Thrones without an HBO subscription when the new season begins April 12.
HBO Now will cost $15 a month, with the first month free for early-bird subscribers. It'll be available at the beginning of April.
A trailer for the highly-anticipated season played at the Apple event. Hell yeah, Daenerys:
While $15 a month might seem a little steep, it is around the same price that people pay to add HBO to their cable packages, but it lets people who don't care about subscribing to any other channels have a better way to access HBO content. It's unlikely that the exclusivity with Apple will last for long.