Forget Coolers and Store Your Beer In this Underground Elevator

Beer coolers are a pain in the ass. First of all, you have to find a bunch of ice. Then, you have to pour all the ice into the cooler. And that's just the pregame for a wet night full of melting ice. Thank God some zany Danes found a better way.

Forget Coolers and Store Your Beer In this Underground Elevator

The eCool is an environmentally friendly and altogether awesome alternative to your humble Igloo. The patented device makes use of the ground's natural coolness by sending your beers a few inches below the surface to chill out, before serving them up with an ingenuous vertical conveyor system that pulls the cans up to a handy dispenser. There's no electricity, no ice, and no mess involved—unless you consider the initial installation, which requires a shovel or garden drill plus some elbow grease.

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Forget Coolers and Store Your Beer In this Underground Elevator

The only question is: How cold does it keep those beers? Well, that all depends on the temperature of your soil. In New York, for instance, the soileis around 55-degrees right now. That's cool, to be sure, but a far cry from the 35- to 40-degree environment inside your fridge. It's worth noting that this device surely works better in Denmark, where it was invented, since its so far North.

Regardless, it's a neat idea. Whether or not it's $300 neat, however, depends on where you live. And maybe more importantly, how much you like to drink in your backyard. [eCool via Awesomer]