These days we take design on computers for granted, but 30 years ago we were still surrounded by low-res screens, clunky interfaces and command prompts. Way back then, though, was when Apple stole the lead and became the choice of creatives everywhere.

This video describes how the Apple Laserwriter—a printer, of all things—cemented Apple as the hardware supplier of preference for anyone creating beautiful content. Steve Jobs invested heavily in printing hardware, and in turn carved out a niche for Apple that, broadly speaking, remains unchallenged today. Well worth a watch. [YouTube]