One of the hottest new apps set to debut this week at SXSW, that annual intermingling of tenuous ideas and easy money, was LIVR, a social network exclusively for drunk people. Media and investors alike lined up to laud it. The only problem? As we first reported yesterday, LIVR was an elaborate hoax. Now it's time to meet who was behind it.
As confirmed in a phone conversation with the two earlier today, LIVR is the brainchild of Brandon Bloch, a video producer who has worked with clients ranging from MTV to Ford to Renaissance Hotels, and Brandon Schmittling, an interaction designer who specializes in website creation. They've known each other since being a part of the same art/tech scene in DC several years ago, though both currently live in Brooklyn.
Photo: Brandon Bloch
Even if you've never heard Bloch's name before, there's a decent chance you've seen his work; his comparison video of the Canon 7D and Barbie Video Girl made the rounds back in 2010 (including here), and he was a co-director of 2011's more controversial "Hot Chicks Occupy Wall Street" (or "Hot Chicks of Occupy Wall Street," depending on which creator you ask).