Google I/O is just around the corner, and according to a report from Forbes it will bring a new Google service called "Google Fit." This is after Samsung announced its nebulous SAMI concept, and Apple its HealthKit. It only makes sense Google would be working on its own fitness thingamajig.
It makes sense for Google to be working on a fitness service of some sort just so it doesn't get left behind, sure. But Google has already been carefully dipping its toe in the water by integrating a rudimentary pedometer function into Google Now that offers a "miles walked" card at the end of the month.
And that's to say nothing of the impending release of Google's Android Wear smartwatch platform. So far the upcoming Android Wear devices have shown no signs of any fitness tracking capabilities, but at this stage in the wearable game the lack of any sort of health features feels like a deficiency. It makes perfect sense that Android Wear would also creep into fitness tracker and fitness-tracking-smartwatch territory.