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The cool science behind how the Lexus hoverboard works

We were teased a hoverboard. We saw a hoverboard. And we even rode the hoverboard. So how does Lexus’ hoverboard actually work? This video breaks down the science behind it and like all things magical in science, it’s the lovely work of magnets. We can see how the polarity of the magnetic track is set up and how the… »8/26/15 1:02pm8/26/15 1:02pm

The Lexus Hoverboard Is Real And I Rode It

Of all the future tech that has been immortalized in Hollywood films over the decades, nothing seems to captured sci-fi geeks’ (of which I am one) imaginations like the hoverboard. The concept seems simple enough yet a working model as remained tantalizingly out of reach. Until now. The Lexus hoverboard is a real… »8/04/15 4:12pm8/04/15 4:12pm

Here's more awesome footage of the Lexus hoverboard

That Lexus hoverboard that we all got collectively giddy about until we realized we could probably never afford one (if they were ever going to actually build more than one) is going to be shown off in full on August 5th. Lexus is saying that it’ll be revealing everything about the project then, which cool, we’ll see… »7/28/15 8:00pm7/28/15 8:00pm

Stuntmen in LED Suits Made This Impossible Parkour Run a Reality

The advent of CGI has allowed us to realize things on-screen we never thought would be possible—from living, breathing dinosaurs, to giant transforming robots. But it's become so over-used that over-the-top practical effects now draw the biggest wows from audiences, like Lexus' use of countless LED-suit clad stuntmen »7/02/14 12:30am7/02/14 12:30am

You Won't Believe These Perfectly Synced Drones Aren't CGI

Autonomous quadcopter drones aren't all about flying into dangerous areas where humans fear to tread. Besides being disposable, they also make for perfectly precise pint-sized pilots, as this Lexus ad entitled Amazing In Motion demonstrates. When you watch it, keep in mind that not a single quadcopter in the… »11/08/13 9:40am11/08/13 9:40am

Why You Shouldn't Be Too Quick to Cheer Self-Driving Cars

One of the clear automotive technology trends at CES this year is cars that drive themselves. From Audi to Lexus to Ford, the world's largest car companies are beginning to follow Google's lead in an effort to produce cars smart enough to drive themselves. The thought is that autonomous cars will reduce the number of… »1/10/13 5:00pm1/10/13 5:00pm

Using an iPad to Animate a Print Ad Is a Huge Waste of Time

If you happen to stumble across the ad for the 2013 Lexus ES in your favorite magazine, you'll be able to bring it to life using a technology the carmaker's ad agency is calling CinePrint. But 'technology' is a generous description since all it does is use an iPad placed under the page to play an animation which… »10/09/12 11:50am10/09/12 11:50am

Lexus Nuaero Concept is Straight Out of Starship Troopers

Does one reach for a camera or a can of RAID when the Lexus Nuaero concept pulls into the driveway? Sure Jon Rådbrink's design looks incredibly cool, fast and futuristic; but then again I've also spent the last few minutes looking over my shoulder to see if Sigourney Weaver was about to burst from the wall in a load… »8/17/08 9:00pm8/17/08 9:00pm

Lexus LX 570 Lets You See Around Corners With Front and Side Cameras

Next year's Lexus LX 570 has got some pretty spiffy tech attached to it — including a visual system that allows you to clock what's going on around, beside and below you while you park or un-park. Its "front-wide view and side monitoring system" consists of little spy cameras, one on the radiator grille, plus a couple… »11/29/07 6:20am11/29/07 6:20am

Lexus' Blind Corner Camera System Slaps Cameras on the RVMs

Today at the Auto Show here in NYC, Lexus unveiled their new blind corner camera system. It features cameras mounted on the front of the rearview mirrors, giving you a view of the road when you're pulling out from somewhere with poor visibility, such as a parking garage. It melds the views from the cameras together,… »4/04/07 5:30pm4/04/07 5:30pm