While tech giants like Sony and Facebook are currently betting big on the future of virtual reality, Apple has so far stayed out of the “giant headset of questionable utility” game. Today, we finally know why: CEO Tim Cook, like all of us, just wants a hug.
“There’s no substitute for human contact,” Cook told BuzzFeed News during a visit to Japan this week. “And so you want the technology to encourage that.”
Cook has previously indicated that Apple is much more interested in the potential applications of augmented reality, but this week’s comments also seemed to be a veiled jab at Facebook. Two years after acquiring headset maker Oculus, CEO Mark Zuckerberg finally demoed the company’s “social VR” earlier this month. The result was super weird.