Tim Cook Can't Pronounce Pokémon [Updated]

Image: Getty/The Pokémon Company

Big news of the day: Apple is investing in augmented reality so it can make more games like the extremely popular Pokémon Go. Wow. Wouldn’t have guessed that would happen in a million years.

The revelation from all this, however, is that the CEO of one of the world’s biggest tech companies cannot pronounce the word Pokémon for shit. Instead he says Poké-man. Here, listen for yourself:


The least Tim Cook could do is pronounce the name of a game that will likely earn his company a cool $3 billion. Moreover, the word Pokémon is PHONETIC.

Also, what does it mean to be “high on AR” and where can I cop?

Update 7/27/2016, 12:42AM EDT: A reader, Jennifer Rezny, reached out to Cook regarding his mispronunciation of Pokémon. She told him, “Pokémon is a contraction of ‘Pocket Monsters’; it is pronounced ‘Po-kay-mon’ (or Po-kei-mon.)” He responded with the following statement:


[The Verge]

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Eve Peyser

Eve Peyser was the night editor at Gizmodo.

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