Watching These Designer Sweaters Gently Unravel Will Drive You Nuts

I can't quite describe the feeling I got while watching this simple video from creative misfits Lernert & Sander. They're systematically unwinding beautiful, designer-label knitwear until all that's left is perfect balls of wool. And somehow, it's totally satisfying and strangely unsettling in equal measures.

The clip is a clever promo for Kiki Niesten, a schmancy boutique in Maastricht, the Netherlands. It's called Last Season—geddit? All the "old" garments go back from whence they came—taken apart until they're just a long stretch of yarn—to make room for the new stuff.

Watching These Designer Sweaters Gently Unravel Will Drive You Nuts

Watching These Designer Sweaters Gently Unravel Will Drive You Nuts

It's kind of got a whole "circle of life" thing going on, too, as these fibers could then be used again to make something ultra-fresh. In fact, the pair describe the balls as "symbols of hope and aspiration," which is a genuinely lovely way of looking at raw materials (and as a knitter myself, I'd love to get my hands on them).

Watching These Designer Sweaters Gently Unravel Will Drive You Nuts

Still though, it's not every day you see the civilized demolition of a cozy top—much less a Prada or Chloe specimen—and seeing the sweaters go through the transformation does something funny to me.

Watching These Designer Sweaters Gently Unravel Will Drive You Nuts

Am I the only one, or do these epic unravelings make you feel weird as well? [It's Nice That]