You can now share videos on Instagram. That means alongside your beautiful, emotive photos, there will be beautiful, emotive moving images. Right? Not so fast. While the Facebook-owned company has introduced a set of unique features to challenge the likes of Vine, there are a few reasons why Instagram might find that the inclusion of video might disturb its seductive appeal.
The Expectations Game
Instagram introduced two primary ways to gussy up your video. Most important—and most familiar, to anyone who's used the app before for photos, are filters. The second is automatic image-stabilization, dubbed Cinema. When Instagram CEO Kevin Systrom introduced these new features at last week’s announcement, he touted them as revolutionary (as most CEOs do when introducing a new product). The videos he showed off were delightful—exactly the kind of idealized version of life that seduce potential users. Here are a couple: