Time's original iPad magazine was not overly ambitious. But like I've said, just give it some time—a new "future of magazines" will show itself every week. And the new Time? Well, more impressive than the old Time.

It might be a little too zippy, maybe. Whatever happened to leisurely reading a magazine? I kind of hope the bloopy bleepy sounds stick around, though. (To be clear, this is coming in a future edition of Time's iPad rag. Hopefully they ditch the $5-a-week pricepoint before. That'd sell more issues than a whizzier app.) [MediaMemo]