That China Blue doesn't smuggle itself across the border, so it only makes sense for enterprising Triad lords to form the raw her-on into high-def-disc-player-shaped cakes for transfer into California's many China-facing ports.
I just wanted to point out something pretty awesome, if a distributor really wants to be cheapasses, but distribute an HD video, they can actually author a "blu-ray" onto a regular old DVD-DL, and if they do it on a double sided DL, they can fit a 2 hour+ movie. I did just this to test some HD footage, without having to drag my laptop to my TV in the living room. I also wanted to see how/why this was possible. It makes sense if you think about it. The disc format is just a storage format, and with this new format it's the same thing. I don't actually welcome another format however.
Oh, btw I used Toast 10 Titanium to accomplish the blu-ray on a regular DVD thang, I am sure there are other ways to do it, but that tool made it very easy.