Levi’s Using AI-Generated Models
In March, Levi Strauss & Co. announced a partnership with digital fashion studio Lalaland.ai to generate models with AI. The intention was to bolster the denim company’s pre-existing slate of human models by generating models of different sizes and shapes for products—Levi’s said in its press release that it typically only features one model per product. Naturally, the decision was met with criticism and Levi’s apologized before doubling down on the strategy.
