Amazon's announced its quarterly results for Q4 2009, and they're pretty good! Lots of dollars, in this here document. But tucked somewhere between the currency symbols and financial jargon was a choice quote from Jeff Bezos, about a little secret he's been keeping:
Millions of people now own Kindles, and Kindle owners read, a lot. When we have both editions, we sell 6 Kindle books for every 10 physical books.
Amazon doesn't provide Kindle sales figures. In fact, Amazon doesn't even provide a Kindle sales ballpark, so "millions" is the most specific information we've ever seen about how well their ebook reader, and in turn the ebook reader as a product category, is doing. The answer? Not terribly, but not necessarily very well. Baby steps!