The ePub e-book standard has always been built on top of HTML. As has MOBI. But now, Amazon is taking it one step further with their Kindle Format 8 standard, supporting HTML5-based formatting options. Future Kindle Fire owners, be happy.

As TechCrunch points out, this means that devices utilizing KF8 will have a wider range of image, font, and resolution options to choose from, making each eBook file more flexible. And on platforms the Kindle Fire, iOS, Android and PCs this means e-books won't look like they were spewed forth from the Web 1.0 gods. And obviously improved image handling means Comic Books have a home under Amazon's roof. [Amazon via TechCrunch]