Amazon appears to have slashed the prices of its books, thanks to an promo in which it priced all of its books at least 10 percent below Amazon.

The aggressive pricing strategy has been enough to see Bezos & Co. cut the prices of hardcover book by between 50 percent and 65 percent compared to the usual cover price. Those kinds of discounts have never been seen on Amazon before; typically, it knocks around 40 to 50 percent off as a maximum.


Those discounts actually mean it's now cheaper to buy the new hardcover than it is to buy the equivalent ebook in many cases. As an example, the hardcover of Dan Brown's Inferno, which is supposed to retail at $30, costs $11.65 on Amazon right now—or $12.99 on Kindle. Fortunately, though, there are other authors available in the fire sale. [GigaOm]