Apple Before a Launch: "It Can Be a Little Frightening"

We may earn a commission from links on this page.

Turns out, Apple's veil of secrecy applies internally, as well. Former engineer Edward Eigerman spoke with Bloomberg News this morning about the atmosphere at the company before a major product launch—turns out, it's not all wine and roses.

Eigerman has a unique perspective on the extreme lengths Apple goes through to prevent leaks, having been fired for accidentally slipping software to a client a week early.


The upside is that only a very few people in Cupertino know what's actually going to be announced today, so they're as excited as the rest of us! The downside is that they're also likely in a debilitating paranoiac state. But, hey, you take the good with the bad, right? [Bloomberg via Cult of Mac via 9to5 Mac]