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Apple Earnings Summary for Gadget Nerds: Mo' Macs, Mo' Money, and Free iPhone Software To Come

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In a nutshell, Apple made a ton of money, beating Analyst expectations: $5.26 billion and net quarterly profit of $770 million.


, or $.87 per diluted share. These results compare to revenue of $4.36 billion and net quarterly profit of $410 million, or $.47 per diluted share, in the year-ago quarter.

A lot of that came from them selling Macs of all things: 1,517,000 of them, which is more like the number they sold during the Holiday quarter. A lot of those through Apple Stores. The total mac sales were 57% of their total revenue. Ironic since Apple dropped "Computer" from their name.


iPod sales, pumped by Color Shuffle sales, jumped 24%, but I'm not sure if that's from last quarter or from the same quarter of last year.

Business 2.0's liveblog says this about the iPhone "Apple is going to keep introducing new software features for free". That's a relief because I really worried that widgets would all be sold by AT&T and Apple for a great deal of money, or even worse, they'd be rented features. This strategy of updating the hardware with features, is a great trend, best pioneered by TiVo, Slingbox, Zune, and a bit by the iPod.


Funny when Fake Steve Jobs is more accurate than Analysts: "Don't ever bet against El Jobso"

Apple 2.0 and Beta [Business 2.0]