Apple Watch Is Now $299 and Still Not Worth It

It’s been almost a year since the first Apple Watch was released, and following its poor sales numbers, we were hoping that we might get some much-needed love at Apple’s special press event today.

Unfortunately, the geniuses at Apple have not found a way to add any meaningful updates to the overpriced wearable device. In a rather desperate attempt to gain some attention, the company (briefly) announced several new nylon watch bands (yay!) and a small reduction in price.


The Apple Watch now costs only $299, which is still a hefty price even for a smartwatch. Of course, Apple emphasizes its luxury design and strength of its app market as reasons to choose the Apple Watch over any of its competitors.

Apple has sold more than 7 million unts of the Apple Watch to date, which is significantly more than any other smartwatch on the planet. However, when you compare it to the 13 million iPhone 6s and 6s Plus that were sold in just three days, the Apple Watch has plenty of room to grow.

Whether or not the Apple Watch price cut helps helps sales remains to be seen—but we can tell you that it definitely doesn’t add any much-needed functionality to the Apple Watch. So if you’re looking for a good way to spend $300, our best advice would be to look in other places than the one-year-old Apple Watch.

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About the author

Michael Nunez

Technology editor at Gizmodo.

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