Wait, Did Apple Just Stage a Life-Threatening Car Wreck for Its Emotional Apple Watch Ad?

Today Apple took to the stage to seduce us with shiny new gadgets that we should definitely spend an absurd amount of money on because they are supposed to change the world. They might even save our lives—and Apple wants to make sure you know that with its super emotional opening videos. Fit with a stirring…

iPhone 7 First Impressions: Not Just the Same Thing All Over Again

Apple spent a lot of time today explaining that the iPhone 7 is the most “refined” iteration yet. Which is just a fancy way of saying that this phone’s design is going to look very similar to last year’s phone. Aside from a slightly different finish for the jet black model (glossy!), some redesigned antenna lines, and…