Artist Pranks Best Buy Shoppers With a Fake Useless Plastic Black Box

Illustration for article titled Artist Pranks Best Buy Shoppers With a Fake Useless Plastic Black Box

Shopping for electronics at Best Buy already feels like some kind of hidden camera prank, with staff who never want to help and rarely know a thing about the gear they're selling. But an artist who refers to himself as Plastic Jesus—which apparently is not a gag—took things one step further by secretly stocking Best Buy displays in LA with a useless plastic box complete with a description of the non-existent product.

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Illustration for article titled Artist Pranks Best Buy Shoppers With a Fake Useless Plastic Black Box

A closer look at the convincing fact sheet—that included points like "Another gadget you don't really need" and "New model out in 4 weeks"—revealed the mysterious black box was indeed a fake, but presumably Best Buy was probably still happy to sell it.

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The stunt was of course a commentary on consumerism and our endless drive to stock our homes with countless black boxes that rarely deliver as promised, and to encourage people to think twice about running out to buy what's claimed to be the latest and greatest devices. But clearly Plastic Jesus has not heard of the next iPhone's rumored colorful case options, has he? Where do we line up? [Plastic Jesus via Cnet via Yahoo! News]

Update: Best Buy has reached out to us with a statement/promotional opportunity regarding this incident:

A few stores were affected and the boxes were removed immediately. We are also flattered that Best Buy is so top of mind for Mr. Plastic Jesus, and are happy that he presumably had the opportunity to witness our expert Blue Shirts and Geek Squad members in action during his visits. Hopefully he also had the chance to check out our fabulous back to school deals.

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Illustration for article titled Artist Pranks Best Buy Shoppers With a Fake Useless Plastic Black Box

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DISCUSSION

Reader's guide for young people: The prankster's name "Plastic Jesus" may be a reference to the 1957 song Plastic Jesus by Ed Rush and George Cromarty. Paul Newman performed it in Cool Hand Luke.

I don't care if it rains or freezes
'Long as I got my Plastic Jesus
Riding on the dashboard of my car.

Through my trials and tribulations
And my travels through the nations
With my Plastic Jesus I'll go far.
Plastic Jesus! Plastic Jesus,
Riding on the dashboard of my car

I'm afraid He'll have to go.
His magnets ruin my radio
And if I have a wreck He'll leave a scar.
Riding down a thoroughfare
With His nose up in the air,
A wreck may be ahead, but He don't mind.

And so forth...

Extra internets to those who know the source of this particular Jesus image.