Still not content with keeping the Eee name only on their successful (but ballooning) line of netbooks, this unofficial but legit-looking crew of peripherals joins the Eee Box, Eee TV, Eee Monitor and Eee Enema (spot the outlier!) in further desecrating the brand. Included is an external hard disk with a fold-out USB connector, an optical drive and a 3G data connection card-which put together make up for most netbooks' feature shortcomings. No release details but we'll keep an Eee Eye out, if we can make sense of the whole mess. [Eee PC News via Laptop]
Asus has no talent in branding. Instead of gradually expanding its line to fill other markets while building up Eee's identity as a cheap, good-quality netbook, Asus is whoring the Eee brand and hoping its products will coast on the Eee's initial surge of popularity.
Meh, competition has entered the market. Even if Asus fails in this market down the road, which it may well do if it doesn't stay focused on quality products and prune the Eee brand down a bit, we won't see the end of netbooks.
As long as the Eee Box succeeds where previous small and cheap PCs failed, I'll be happy with Asus. It might herald the Year of the Linux Desktop, and perhaps put cheap PCs in the hands of those who can't afford that sort of thing while it's at it.