Audio-Technica released the QuietPoint ATH-ANC3 active noise-cancelling in-ear headphones today. They say that the battery-powered ear buds block out 85% of all outside noise. We don't understand the point. Since in-ear headphones already cancel outside noise by design, some of the technology here is doing double duty. Still, we guess it's some kind of statement of mind-blowing, macho technology, so like... "sweet." See a full product pic after the jump. [Audio-Technica]
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I can't imagine needing more attenuation than canal headphones already give. The same technology is good enough for my brother to work on runways at the airport surrounded by very loud jets. But then again companies will do anything to make a buck and noise canceling is in at the moment.