This beautiful new commercial from Nokia uses the same principle of bullet time—the effect made popular by the movie The Matrix—but in a different way: Instead of freezing a moment in time, the rig is built to give the illusion that the world is spinning. It’s pretty, but it can make you a bit dizzy.
https://www.youtube.com/watch?v=LmDNjZM3Tu8
This is how they did it:
https://www.youtube.com/watch?v=hHVkNcvxMZM
