Those slow-moving, football-shaped blimps of today could be getting a high-tech makeover if designer Tom Shannon has his way. Shannon has just received a patent on a new type of airship called the Air Genie, a spherical blimp whose surface would be covered with 61.5 million LEDs turning the airship into a floating video billboard. The Air Genie's surface would also house 30 video cameras, giving it the ability to record and project its surroundings (in a cool camouflage kinda way). No word on how soon we could see them, though I doubt they'd be hard to miss.
MOTTI: Any attempt to ignore our advertising would be a useless gesture. This station is now the ultimate marketing power in the Universe. I suggest we use it.
VADER: Don't be too proud of this technological terror you've constructed. The ability to gain a hundred thousand advertising impressions is insignificant, compared to Word of Mouth.
MOTTI: Don't try to frighten us with your marketer's ways, Lord Vader. Your sad devotion to "viral marketing" has not helped you land a single large account, or given you clarivoyance enough to find the key demographic groups respon...
[Motti begins to choke]
VADER: I find your sales pitch unconvincing.