In an effort to stop competitor Netflix from totally crushing it, Blockbuster Online is instituting a “Total Access” plan that lets you return online-rented movies in stores. When you give them your rental, you get one free in-store rental, which works just like regular in-store rentals and carry standard late fees restocking penalties.
In addition, your online queue will show your movie as returned, and BB will send out your next movie as soon as possible or whenever they get around to it (most likely the latter). If you’re like us and enjoy Blockbuster Online because your old account gave you two free coupons that let you rent games in stores, you’ll probably enjoy this new feature as well.
Blockbuster tries new online rental incentive [News via ]
