Following up Apple's same-day DVD release purchasing announcement, they've added a feature to buy movies directly on Apple TV without the need for a computer. Before this, you could only rent on your Apple TV and have to buy movies on your computer first, then stream it. [MacRumors]
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@genius74: I agree about the earmarking stuff. I think Apple needs to take a page out of Microsoft's playbook on Zune Marketplace, which allows for a limited amount of redownloads of your library.