I came across a rather bizarre ad recently in the October 15, 1979 edition of Newsweek. It’s for a company called Champion which now looks to be a part of the International Paper Company.
The ad is utterly perplexing.
“In the future, incredibly expensive technology could enable a few people to live for 200 years or more. Who will be chosen? And, who will choose?”
Why would a paper company take out such a bizarre ad? Because, “…we are a forest products company, and plant seeds that take up to 50 years to become mature trees, Champion International has to think a lot about the future.”
