But the damage was done — and the situation got progressively worse. Locust populations swarmed the countryside with no sparrows in sight. Things got so bad that the Chinese government started importing sparrows from the Soviet Union. The overflow of insects, plus the added effects of widespread deforestation and misuse of poisons and pesticides, were a significant contributor to the Great Chinese Famine (1958-1961) in which an estimated 30 million people died of starvation.

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The episode serves as a stark lesson for what can happen when sweeping changes are made to an ecosystem. Yet, in a startlingly similar campaign initiated back in 2004, China culled 10,000 civet cats in an effort to eradicate SARS. And according to Tim Luard of the BBC, they have also launched a "patriotic extermination campaign" that targets badgers, raccoon dogs, rats, and cockroaches. The over-arching lesson, it would seem, may not have be learned.

Sources: BBC, NYT, Independent (1) (2), "Great Sparrow Campaign" video, China: A New History, ThinkQuest.

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Top and inset image is in the public domain via Chinese government. Image of sparrow via Latiche/Wikipedia.