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Khaby Lame Will Supposedly Tell You “Misconceptions” About Crypto

Graphic: Binance
Graphic: Binance

The Senegalese-Italian TikTok star became famous for mocking other influencer’s overly-complicated “lifehacks” seems like the kind of skeptic that wouldn’t walk into a shark pit like the crypto promotional game. However, on June 30 crypto exchange Binance announced Lame would become one of the company’s new “global brand ambassadors.” Binance shared a picture of the Italy-based TikTok star wearing Binance’s colors and a baseball cap with its logo. Not only is his image going to be used on NFTs, but in Binance’s words, Lame will “tackle some of the misperceptions around Web3” with his “signature style.” Time will tell what “misconceptions” lame will inevitably try to “debunk.”