Crypto Soap Is Here to Wash Your Soul
Yes, this is a thing. No, it does not make a lick of sense. No, the image will never leave your head. Tagged with the line: “Dr. Squatch aims to clean up the metaverse,” this “crypto cleanse” only seems to make me feel I’ll never truly be clean again. It’s part of a partnership with NFT artists CryptoDads and Nychos. In tandem, the company declared they were hosting a sweepstakes where select entrants could get their hands on a prized NFT. The sale went live on Friday.
Dr. Squatch’s Chief Marketing Officer Josh Friedman claimed in a press release that he knows that crypto has become infamous for its ravenous energy consumption and negative environmental impact. He’s apparently solving it by partnering with a company called Aerial that promises to offset the creation of NFTs. Of course this isn’t the first time NFTs have been used in a greenwashing capacity, but a better answer to Friedman’s concerns over the environmental impact of crypto is: just don’t promote crypto.
