Other than the teenage, female demographic, I'm not quite sure who would want a gold-plated cellphone, or go through the trouble of sticking a bunch of little plastic squares all over it. The idea is that one could customize their phone on a whim, but it seems like doing so would be tedious. It's a good idea in theory, I guess. But so were MySpace's customizable pages. And we all know how that turned out. [Yanko Design]