Fascinating article in the New York Times about how Sony is turning to good design in order to differentiate its products in an increasingly competitive consumer electronics market:
Sony says its reputation, which has added luster to its brand, should be preserved lest it devolve into just another electronics maker. To do that, Sony executives are convinced that the company must continue to emphasize styling. “The packaging is as important as the item inside,” says Mitsuru Inaba, the vice president in charge of Sony’s Creative Center in Tokyo.
