That’s the button.
That’s the button.
Image: Twitter
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If you’re of a conspiratorial bent, you would assume that this button is there to normalize sexual touching. If you are Hasbro, you say it was a mistake. We reached out to the company, which explained that the button was designed to activate when the doll was seated.

“This feature was designed to react when the doll was seated, but we recognize the placement of the sensor may be perceived as inappropriate,” a Hasbro spokesperson said. “This was not intentional and Hasbro is happy to provide consumers who purchased this product with a replacement Poppy doll of similar value.”

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The company has since pulled the doll from stores.

As a parent of three with a house full of toys, I’m willing to accept that Hasbro isn’t in the business of grooming. Since the troll’s primary interactivity depends on pressing her belly, this extra button suggests you can interact with her by tapping her head, and not poking her privates. That said, I implore toymakers not to put buttons on a toy’s junk, even if it seemed funny at the time. It invites unsavory characters to scrutinize your work, and it baffles parents who just want to shut the damn thing up so they can listen to their podcasts in peace.

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