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Don't Miss Objectified on PBS Tonight

We've shown you Jonathan Ive's segment in Objectified before, but the whole movie is on PBS later tonight. Check out PBS for the schedule and watch the fantastic Ives clip once more while you wait. [PBS via Michael Gartenberg]

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DISCUSSION

I happened to catch this special by accident and thought it was really interesting to see some of the inner workings of the typical product's design process.

I also found most of the designers in it to be really annoying with all the self-important philosophying going on. Maybe it's just me.