First Generation Microsoft Zunes Are Toshiba OEMs, Second Generation Not-So-Much

Illustration for article titled First Generation Microsoft Zunes Are Toshiba OEMs, Second Generation Not-So-Much

Crunchgear has a scoop from a source that confirms the first generation Zune is an OEMed Toshiba Gigabeat, combined with some added on features and functionality made just for Microsoft. Microsoft had to contract Toshiba to build this first unit so they could rush the player out in time for Christmas 2006, probably before the next generation iPods are due.

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After this first model, Microsoft is going to handle all production in-house, making add-on players to the Zune line in the iPod Nano/iPod Shuffle fashion. Also, coming somewhere down the line is a high-end Zune that supports gaming, video and music.

Confirmed: Zune is Toshiba... For Now [Crunchgear]

DISCUSSION

Unfortunately there is some good planning involved here, as much as I hate to admit it. The fact is, the average Joe (or their kid who asks for it for xmas) isn't going to know that this is just a revamped Toshiba Gigabeat. They're going to think, oh this here mp3 player is made by Microsoft, the same people who made the software that I run on my home pc.

iPod killer right outta the gates? I think not. But, it is a good way for them to hit the ground running and get enough of a foot in the door to make a quick name for themselves in the market and then they can catch up with Apple in time. And knowing Microsoft, they'll benefit from all of Apple's innovation in the long run, like they always have!