Forward to 40 seconds in to hear Fawaz Gruosi, the CEO of Di Grisogono, talk about the watch. "Some people, they say, 'Do you smoke something when you came out with the idea?'" he tells the CNN journalist. Available in four styles—red gold, titanium and gold, titanium and platinum and titanium and rubber—the Meccanica DG is waterproof to 100 feet and, presumably, is heinously expensive. [Sybarites and and YouTube]