In today’s media, you can’t find an image of a person that hasn’t gone through some level of Photoshop manipulation. But France may decide that any such images need a disclosure, just like a cigarette ad.
If the proposed law passes that, incidentally, is currently supported by over 50 politicians, every Photoshopped human on everything from advertisements to news stories to product packaging would require the footer: “Photograph retouched to modify the physical appearance of a person.”
Advertisers who fail to include the footer would be fined $55,000 or up to 50% of the cost of their campaign.
The law itself is being driven on by arguments that Photoshopped images can “lead people to believe in a reality that does not actually exist, and have a detrimental effect on adolescents.” And while that’s a fair point, the skeptic in us might see this as the lame excuse of someone not committed enough to rigorous cosmetic surgery. [Telegraph via ars and Image]
