Google X Is Now Just Called 'X'

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The most threatening letter of the alphabet is now the new name of Google’s quasi-secret moonshot lab: Google X is now just “X.” Hear that? That’s the sound of paranoid civilians boarding up windows and prepping drone-downing cannons.


Re/code reports that Google’s arm for awesomely out-there inventions switched its name to just “X,” and debuted a new logo with it. Last year, the biggest tech company in the world made waves with the launch of Alphabet, a new parent company for Google and friends. Today’s nomenclature news is Google’s latest victory in its never-ending conquest of every facet of our lives, right down to owning individual letters in the English language.

X has been brewing up crazy cool projects like delivery drones, self-driving cars, robots, balloon-based internet, and more for years. They all sound pretty sweet, but there’s something about “X” that reminds me of, like... exterminate? I dunno, I’ll just pretend Google’s working with the X-Men instead.




But will it give it to ya?