So maybe the promo for the GQ app is a bit silly with its suggestions that you swipe, tap, and flip like a man, but the magazine actually looks rather nice on an iPad:
GQ is just the type of magazine that would be bought by iPad fans. Does the app have 30 pages of advertising at the front before you get to the "content"? When you get to the content is it more or less more advertising disguised as fashion articles or a photoshoot of a celebrity in designer clothing? Tech articles that basically go as in depth as an advert?