“Absolutely disgusted to hear that you will discriminate on grounds of age,” another man wrote a couple of weeks ago, as the controversy began before Legoland even opened its doors. “Lego is something that is enjoyed across all the ages – I personally have thousands of dollars worth of the creator and architecture series and it’s clear that many adults without children will want to experience the attractions.”


In a statement posted to Facebook, a representative from Lego said that the Playground was a “small, indoor attraction designed to provide safe and fun environments for families with children aged 3-10" and that it was “not suitable for grown adults.”

The statement went on to say that they respect their adult fans and often host events to accommodate them:

In order to constantly maintain a welcoming environment in which to play, the Centres do not permit entry to any groups of adults, adult couples, or lone adults, who are not accompanied by a young child or children.

That said we recognise that the appeal of LEGO uniquely crosses all barriers, and fans come in all ages. That is why we also hold regular adult only evenings in order to showcase specific attractions within the Centre, such as MINILAND; and including additional events, talks etc. specifically to balance the fact that grown adults cannot use many parts of the attraction.


Adults with children have had mostly positive things to say about the new center, aside from some people who think that it’s a bit expensive.

“My six year old and I spent a good 3 1/2 hours in the centre during a preview on Saturday,” one woman wrote on Facebook. “So many fun activities to engage with, but definitely geared towards young children. Was really great to meet and chat with the Master Builders, what great guys. They have inspired my son. Glad we got the annual passes as we’ll be back.”


There’s nothing wrong with liking Lego as an adult. Personally, I like all kinds of things that are designed for children, including Star Wars movies, Disney theme parks, and Goldfish crackers. But if Walt Disney World’s new Star Wars Land includes a playground explicitly designed for kids, I don’t plan on walking inside with a box of Goldfish. And I sure as hell don’t plan on filing a human rights complaint about it.


You don’t need to grow up, you just need to realize that it’s not your inalienable right as an adult human to walk into a space designed for kids.

[The Guardian]