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This Hilarious Secret Behind Jony Ive's Inspiration for iOS 7

iOS 7 is just so colorful! It's so light! It's so fun! But not only that, the colors all blend together in a beautiful watercolor effect. It's like a pastel psychedelic trip. It's like seeing the palette of an artist obsessed with Easter. I wonder where Jony Ive got the idea for that color scheme. I wonder what his inspiration was. Wonder no more.

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This video by Max Wohlleber answers it all. The reveal is worth it. It's perfect. [Max Wohlleber Vimeo]

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