Here's the Exact Part of Your Brain That Thinks About Sex (And Cars, And Baseball…)

Illustration for article titled Here's the Exact Part of Your Brain That Thinks About Sex (And Cars, And Baseball…)

If you've ever wondered which part of your brain thinks about a particular object, activity or concept, worry no longer—this interactive brain is about to answer all your questions.

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This online app lets your peer into a wealth of fMRI data, which has been organized to show information about how thousands of objects and actions are represented across human neocortex. The data was gathered during fMRI scans of a participant who sat through hours of movie trailers while their thoughts were analyzed.

Want to know which bit of your brain thinks about sports cars? No problem! Intrigued to know which part's engaged when you think about baseball? Easy! What about about sex? Simple! The apps shows thousands of activities, ideas and objects in a semantic cloud: click on one, and it shows you which areas of the brain were activated by certain things. It's an amazing resource for researchers — and a hell of a lot of fun to play around with, too. [Semantic Movies]

DISCUSSION

If we could selectively turn off parts of our brain, I would cut power to the "worry region" and ramp up all the extra power to the "think about sex region". Probably a good thing we can't do that, or nothing would ever get done.