HP: "In the Tablet World We're Going to Become Better Than Number One. We Call It Number One Plus"

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HP has some strange ideas of greatness, with their European head Eric Cador commenting that "in the PC world, with fewer ways of differentiating HP's products from our competitors, we became number one; in the tablet world we're going to become better than number one. We call it number one plus." Does that way of thinking follow Apple, the current number one tablet manufacturer, putting an "S" on the iPhone 3G? [The Telegraph]