How many more years must we suffer through the torment of limited edition Analogue retro recreations? Its latest special colorways for the Analogue Pocket are particularly pretty, especially a brilliant candy apple red, but they will require you to endure the obnoxiously trendy “Supreme” logo every time you plug in a new cartridge.
The now five-year-old Analogue Pocket is built to play your favorite Game Boy games in their original cartridges thanks to its custom FPGA (field-programmable gate array) emulation chip. Nothing’s changed with this “Supreme” version. The handheld is essentially Analogue’s past all-aluminum unibody edition, which the company sold for $500 back in 2024. Supreme, the notorious streetwear brand known for sticking its logo anywhere it doesn’t belong, is overloading this device with its name, stenciled on both the front and rear of the popular handheld.
Supreme claims its gold version is plated with 24K gold, and that of course means it costs even more. The gold Analogue pocket demands $588 through Supreme’s site. The red version sits at a more reasonable $498. Both sold out quickly on Aug. 20 as part of Supreme’s fall/winter collection In any case, Analogue can now claim to sit in the hallowed halls of dog collars, bedazzled license plates, and paintball guns, all with a “Supreme” logo.
Analogue’s products, including special-edition colorways for the Analogue 3D Nintendo 64 FGPA console, have a history of selling out in the blink of an eye, either due to demand or resellers using bots to auto-cart them before anybody else can. The combination of Analogue and Supreme guarantees scalpers will be flipping them for a profit on places like eBay.
This article has been updated on Aug. 20 at 11:11 a.m. ET to include pricing details.
